Uniting logic and creativity to shape meaningful brand and product futures grounded in people and culture.
Understanding the “why” behind human behavior is at the heart of my work. I translate human insights into culturally relevant strategies that shape brand stories, experiences, and product innovation.
As a Creative Strategy Director with a background in Product and Experience Design, I bring strategic thinking and creative vision together, leading multidisciplinary teams to turn opportunities into impactful work for Fortune 500 clients.
Clients Served
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Expertise
Consumer Insights
Work that resonates starts with understanding what moves people and the forces shaping their world.
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Lead global qualitative, phenomenological, and ethnographic research, with a focus on youth culture
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Analyze cultural trends, markets, and competitive landscapes
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Map consumer journeys and experiences
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Translate research into clear, actionable insights
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Develop consumer profiles and behavioral archetypes
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Define and develop a brand muse
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Build rich consumer worlds and cultural contexts
Creative Strategy
Define what a brand can authentically own to stand apart, balancing user desires with business truth, while building internal clarity and alignment to shape its future.
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Define purpose, mission, and vision
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Build actionable playbooks for internal design teams
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Shape and define a distinctive brand muse
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Identify true opportunity spaces and false territories
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Develop clear product innovation roadmaps
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Craft focused media and creator strategies
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Generate provocative “what if” scenarios
Experience Design
Today’s solutions span domains, blending elements into holistic experiences where physical and digital intersect
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Lead multidisciplinary teams to design user centered experiences across product, spatial, and digital
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Work across retail, hospitality, transportation, smart objects, and brand activations
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Design end-to-end consumer journeys for consistent, seamless experiences
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Create with a multi-sensory approach
3D design
I have my Foundation in 3D design, creating experiences that balance functional and emotional needs
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I worked across consumer electronics, furniture, and spatial design
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Shape meaningful relationships between people and their environment
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Lead work from ideation and concept development through technical execution and product development
