Work that resonates starts with understanding what moves people and the forces shaping their world.

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• Lead global qualitative research , Phenomenological and Etnographic

• With a focus on youth culture

• Analyze trends, markets, and competitors

• Map consumer journeys and experiences

• Turn research into clear, actionable insights

• Develop consumer profiles

• Define and develop a brand Muse

• Build rich consumer worlds and cultural context 

Define what a brand can authentically own to stand apart, balancing user desires with business truth, while building internal clarity and alignment to shape its future.​

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• Define purpose, mission, and vision

• Build actionable playbooks for internal design teams

• Shape and define a distinctive brand muse

• Identify true opportunity spaces and false territories

• Develop clear product innovation roadmaps

• Craft focused media and creator strategies

• Generate provocative “what if” scenarios

Today’s solutions span domains, blending elements into holistic experiences where physical and digital intersect

 

• Lead multidisciplinary teams to design user centered experiences across product, spatial, and digital

• Work across retail, hospitality, transportation, smart objects, and brand activations

• Design end-to-end consumer journeys for consistent, seamless experiences

• Create with a multi-sensory approach

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I have my Foundation in 3D design, creating experiences that balance functional and emotional needs

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• I worked across consumer electronics, furniture, and spatial design

• Shape meaningful relationships between people and their environment

• Lead work from ideation and concept development through technical execution and product development